Alisa Frik, Ph.D., is a postdoctoral researcher at the Usable Security and Privacy research group at the International Computer Science Institute (ICSI) and the University of California, Berkeley. She is a member of the Berkeley Laboratory for Usable and Experimental Security (BLUES), under the direction of Dr. Serge Egelman, and the Privacy Economics Experiments Lab (PEEX) at Carnegie Mellon University, under the direction of Prof. Alessandro Acquisti. She has obtained a Ph.D. degree in Economics at the School of Social Sciences, University of Trento, Italy.
Alisa applies her expertise in behavioral and experimental economics, decision-making, behavior change, and choice architecture, and experience in survey and interview design, online, lab and field experiments, and experience sampling to investigate privacy and security attitudes and behaviors of regular and vulnerable populations of online users (such as older adults, employees of civil society organizations, domestic workers and non-primary user groups). She explores how contextual and human factors, including trust, heuristics and biases, as well as behavioral interventions, such as personalized nudges, commitment devices, and privacy-enhancing tools, affect users’ behaviors and decisions. She focuses not only on web and mobile privacy and security, but also on emerging technologies in healthcare, Internet of Things, digital advertising, and smart voice assistants.
Expertise
- Human-Computer Interaction (HCI)
- User Experience (UX)
- Behavioral Sciences
- Experimental Economics
- Decision-Making
- Behavior Change Design
- Choice Architecture
Research areas
- Online Privacy
- Usable Security
- Nudging
- Trust
- Contextual integrity
- Human Factors
- Economics of Privacy
- Emerging Technologies
- Internet of Things
- Smart Voice Assistants
Methods
- Experiments (online | lab | field)
- Survey design
- Interviews
- Focus Groups
- Experience Sampling
Alisa Frik, Ph.D. 